Bustly Monthly

Automations your smart business might want to start right away

Generating content for social media Social media is becoming one of the most time consuming task because of its distraction factor. You set out to make a beautiful post & 30 minutes later you're reading from Tinder nightmares Instagram account with still nothing posted to your business account. With a prompted automation, you gain the benefit auto content collection while still being actively present on your social media. Discover more about our intentional automations like social media. ™️ Bustl.io Stop populating spreadsheets Paper chasing is a game you'll always lose because it consumes time that you'll never get back. Automating reports, spreadsheets, documents, any files that gets updated based on an event should become your top automation priority. Even notes, like a sales call with a prospect scheduled from an online questionnaire. Automation can be set to open the prospect notes, they populated at the time they completed your contact form when it's time for your call. If your are a data fanatic like me, automate your spreadsheets with whatever you love to track & monitor everyday. I enjoy logging all the activity on our server which then is presented on our client dashboard. Now they can see the impact of our services. You can manage, trigger, and execute all these on iPhone & ipad. Assign inbound leads to a sales representative Some people will always skip the “contact us” form and go straight for the phone. A phone chat is a great way to start building a relationship with a potential client, but without a process in place for pursuing leads, opportunities can be missed once you hang up. Too often, phone call follow-ups are filled with good intention and poor execution. With automation software, you can set up an internal form to be used when people call your main line. Enter the client’s contact information, along with any relevant notes, before using a drop-down menu to assign a sales representative to follow up. The form alerts the sales rep to contact the new lead. Meanwhile, the software sends an automated introduction email from that sales rep to the potential customer. When the introduction email is sent 5 minutes after the form is completed, it appears that the sales rep sprung into action after learning of the potential client’s call. Your lead will be impressed by your customer service before the sales rep even starts working. You can log a call, save it to reminders, push to hubspot-sales force-pipedrive, set a calendar event all at once from just hanging up. Always win at phone tag It’s easy to lose a game of phone tag when you’re busy running a small business. Say you leave a voicemail for a potential client, and he returns your call when you’re in a meeting. You make a note—in your mind, maybe on a Post-It note—to call him back when you return to your desk. But alas, voicemail again. If the game continues, all while you’re chasing other players, you might eventually give up—either intentionally or because you were too busy to remember the call. That means you had a lead, and you lost it. Keep score by establishing an automated process for returning phone calls. Using automation software, you can note in the system that you left a message for a contact. Doing so triggers an automatic email to him: “I just left you a voicemail. Sorry I missed you! If I don’t hear from you, I’ll follow up tomorrow.” The software then reminds you to make the call tomorrow, as promised, no Post-Its required. And no lost leads, either. Follow up with new networking connections At a conference or other events, networking efforts can pay off in the form of a big stack of business cards. But merely collecting business cards isn’t the goal, of course. Start communicating with your new contacts immediately—before you both forget about the conversation you had (or before the business card falls victim to a tragic laundry error). Transfer contact information from the business card to your CRM tool, tagging each person as a conference or event contact. Then use automation software to schedule an email to be sent, whether you want to follow up an hour later or the next day. Writing even a brief “nice to meet you” email to each new contact can drain your time.Streamline the process by writing an email template that feels personal but could apply to any new contact from the event: It was great chatting with you at the conference this week. If my services can be helpful to you, I’d love to continue the conversation.” Want a shortcut? Download an ™️ Bustl.io tool that scans business cards using your smartphone’s camera and uploads contact information to your records. ™️ Bustl.io adds a person’s name, contact information, address, and company directly to your crm, iPhone, anywhere you want. Capture leads by offering free content No matter how brilliant your products or services are, don’t expect potential clients to readily invite you into their inboxes. The average person already receives 88 business emails a day, according to The Radicati Group, a tech market research firm. So when it comes to collecting email addresses, you might have to give in order to receive. Content is a gift that keeps giving. By offering free content—like an ebook, PDF, video, or another type of resource—to those who sign up for your emails, you gain new leads and show off your expertise while you’re at it. Spare yourself from manually mailing resources by automating the process. Add a web form to your site that takes requests for content. When a lead enters his name and email address into the form, automation software delivers the requested resource. Another benefit: Automation software can identify which leads were generated when the content was requested. Later on, when those leads make buying decisions, you’ll have data to help you measure the effectiveness of your lead magnet. How to Use Emails to Close More Business Think of automation software as the project manager for your sales team. While software helps your team focus on the most important to-dos ahead, it also keeps track of leads who aren’t yet ready to buy, ensuring progress at every stage of the sales journey. Set a framework for your sales pipeline The road from prospect to paying client includes a few stops. Mapping the route—and adding automation to the journey—helps your sales reps guide prospects from one destination to the next, ensuring no one gets lost along the way. Automation software organizes the existing process that sales reps follow to close a deal. When the process is clearly defined, sales reps can move leads from one stage to another, ensuring consistency and providing visibility into where each lead needs to head next. Define the sales process by four basic stages: A lead has been identified. When a lead is tagged as a new opportunity, the software assigns a sales rep to contact him. The lead moves into this stage when a sales rep calls him. If the sales rep reaches him, the lead advances to the next stage. If the call goes to voicemail, an automated email is sent as a follow-up (see item No. "Always win at phone tag”). The sales rep is talking with the lead to learn about his needs and how your product or services can benefit him. The lead moves into this stage when the sales rep determines that he’s qualified, meaning that he has the budget and authority to make the purchasing decision. The rest of the sales process plays out from here, with different automated actions set up for wins and losses, as well as leads who aren’t yet ready to make a decision. These algorithms can be set on mobile device so you can be aware of your clients journey at all times. Focus on your hottest leads Having more leads than time to contact them is a problem—a good one, of course, but one that needs a solution nonetheless. If you never seem to catch up with your to-do list, where do you even begin? Automation software sets your priorities by ranking each lead based on his or her engagement with your marketing efforts. Thanks to this lead scoring, you can focus on the potential clients who are ready to buy over those who need more time. By identifying leads based on their level of interest, you can better anticipate their needs and target them with messages tailored to their current mindset Or even automate tailored messages. Start mobile automation integration today! . 06/11/2021

How to Create an Online Course and Share Your Expertise

These days, more people are looking for novel types of quality content to explore online, especially when it comes to learning new skills. One way to cater to this rising demand, while also generating revenue, is to create and sell an online course.

To QR or to NFC...

QR Tool Shop NFC tags What are the differences between NFC tags and QR code's?SHARE Advancements in contactless technology has led businesses to search for the best solution that encourages offline to online customer interactions. QR codes and NFC tags are the most debated and discussed subjects in this regard.
What they are
Quick Response (QR) codes are two-dimensional barcodes. They can store a lot more information than the ubiquitous UPC or EPC codes we see marking grocery and retail products. First used for keeping track of automotive parts, they are now predominantly being used in advertising campaigns, directing customers to websites to provide more information about an item and allowing it to be purchased. They are also being used to send emails, give out coupon codes, and deliver information about historical sites.
Near Field Communication (NFC) is a radio-frequency technology that allows the transmission of data between an NFC tag and NFC-enabled device. NFC tags can basically do what QR codes are being used for and more because they use embedded chips. Currently, NFC tags are being mostly used for processing payments and for social media promotions.

Comparing NFC tags and QR codes
1. Investment cost.
QR codes can be generated by anyone. Free online QR code generation sites abound on the internet. A plethora of apps are likewise available for download for iOS, Android, and Microsoft mobile devices. Printing and distribution costs depend largely on the volume and the size of the QR codes.
NFC tags needs to have chips encoded. This therefore costs more because you have to send over your tag design to a company that can encode NFC chips and embed them in posters, signs, and other materials.
2. Production.
As mentioned above, QR codes can be produced by anyone at any time. While there are also apps for making your own NFC tags, physically creating them yourself can be quite prohibitive because the microchips and aerials are not easy that easy to procure as of this writing. It is best to hire an NFC specialist company to make them for you.
3. Interaction.
NFC tags are more convenient than QR codes. People need to use their device’s camera to capture a QR code and launch an app. Proper lighting and correct alignment is also essential. NFC tags on the other hand just require a “tap” from NFC-enabled smartphones.
4. Availability.
Again, QR Codes lead in this area because anybody can make them and use them. The number of NFC supported smartphones and tablets however are catching up. In addition, many transportation and payment services have started using NFC.
For those in the ID and label printing industry, Zebra has come out with Print Touch, an app that can be used for printing receipts and tags with Zebra printers that have NFC stickers.
5. Customization.
QR code customization is limited by its readability requirements. A QR code must be visible for scanning and the colors used must be dark enough to be read.
NFC tags offer complete freedom when it comes to design. You also have the option to completely hide the tag. This helps you maximize your poster ads and promote your product and company brand more visibly.
6. Security.
QR codes can be scanned and used by everyone, including criminals. Hackers can create QR codes for phishing and can direct users to malicious links that download Trojans and viruses. The main purpose of QR codes is to make information more accessible. Although the information can be encrypted so that only intended users can access them, it is much more advisable to not use them if security is a primary concern.
NFC uses encryption readily, especially for payment transactions. Moreover, the read range for communication between the tag and reader is only a few centimeters, discouraging most hackers from intercepting data transmissions.
7. Post-production changes.
No modifications to QR codes are possible after having them printed and published. If changes are needed for a code, generating a new one and printing it again is necessary.
NFC chips can be reprogrammed anytime by the owner. This is a huge plus because it saves you a lot from having to reprint the tag and putting them up again.

WWDC 21 day 1

As always, I come fully prepared to be amazed &  does this every-time they blow my mind. Of course I’m well aware that  continues to be the greatest - we don’t have to get into that right now - but a company that is the largest in the world is offering a simpler, cleaner, life-balanced focus product. Of course we immediately can bash the iPhone & get into a war of the droids… but why? The weak link always attack low, meaning they don’t have valid factual reasons to be upset other than the fact they’ve given into a product that is sub par by not choosing . So, now they must rise against. Last year  release iOS Shortcuts to the public which many are still scratching their head about what to do with it. I try to make it as dumb as possible even though it is the smartest tech out there in mobile technology. If you’re still wondering what to do with Shortcuts, here’s a little direction. What are tasks you do everyday? Wake up, groom, get ready, message work, power computer, check emails, text sally your coffee of the day, follow up with to do tasks, check more emails, make some phone calls, compose some documents - spreadsheets - media - reports - 😒 - order the same lunch you had last week, repeat, repeat, repeat the rest of the day. Then you might text the wife on the way home, find out what pizza you’re getting tonight, check the score boards in your car play, get a traffic update for best route, maybe call your parents while on your last leg of your commute home. When you get home, open gate - garage - parking garage - checking status of your pizza delivery, seeing if you got a package delivered, maybe a quick reference to the calendar for tomorrow so you have a mental note when to get ready in the morning. The weather forecast. You walk in the door, kids, wife, football, dinner, martini… sleep… repeat…. How did I do? What are tasks you hate doing? What are user driven activities you do on your devices that you could do without? Ok, I agree I might have gone a little overboard, but you truly have to look that deep to find the tiny little pesky task that will change the rest of your life. I promise if you try this exercise I just did above; you will find at least 3 time wasters you can probably figure out yourself how to automate & never do again. So, Shortcuts… basically finds ways to make your life easier. What did Apple do this year? They found a way to all connect. The beauty of this next update is that no only does it build directly on the foundation they set last year, it exponentially enhances to new levels. I imagine an iPhone m1 is in the works, but I won’t bet on that purely for the reason that it would be insane but  does what seems to be the odd decisions at time & eventually makes full circle just like iOS 15. You didn’t decide to read this today for my chatter. So here are my highlights of what’s coming this year. True & safe connections is the theme for sure. FaceTime basically just everywhere you can think of. That’s great for community, collaborating, productivity & a lot of fun. Secure data with iCloud+ for easy data sharing. On device Siri - HUGE ask Siri anything anytime, it’s secure & always on even in low service areas. Photo collections in the app, in messages, in memories… LIVE TEXT - probably my favorite so far… capture, translate, post, share, copy/paste, save… from page, live feed, or camera… pretty much anything text - you get to manipulate that text how you need or want. Keys, Keys, Keys & more keys… if you thought cool tech couldn’t get any more cool - well how about hotel keys, work keys, building keys, garage keys - friend’s keys… all the keys. WALLET ID - I called this so long ago. Tabs & more tabs mean more collaboration, bundle that with facetimes’ everywhere, & continuity across devices… you get a mean team machine. Maps - gives you all the details & then some. Notifications - we knew that needed an update. So glad they did. Although the theme is continuity & connection -  released focus. It’s an enhanced do not disturb focused on promoting positive life habits. Can you love this company any more? Bye Bye Bye zoom shearable FaceTime with a link to your appointments… WHAT¡¡¡¡¡¡ Alex G. @sweetcuts